Insights
Hotel marketing insights
Written for owners and managers of Sri Lankan properties. Specific, practical, and free to use whether or not you ever hire us.
8 min read
How to increase direct bookings for a hotel in Sri Lanka
Seven practical steps Sri Lankan hotels can take to win bookings back from OTAs, in the order that actually works.
7 min read
A hotel marketing strategy for Sri Lankan resorts
How a 60+ key Sri Lankan resort should structure its marketing across rooms, dining, spa and events.
6 min read
How much does hotel marketing cost in Sri Lanka?
Realistic budgets for hotel marketing in Sri Lanka by property size, and what should be included at each level.
9 min read
A hotel SEO checklist for Sri Lankan properties
A practical, ordered SEO checklist any Sri Lankan hotel can work through, from technical basics to local search.
6 min read
How to market a boutique hotel in Ella
Ella is crowded and visual. Here is how a boutique property there gets found and books guests directly.
5 min read
How to fill empty hotel rooms this month
Short-term tactics for Sri Lankan hotels facing a soft month, without wrecking your rate for the season.
6 min read
Google Ads vs Facebook Ads for hotels
Which channel a Sri Lankan hotel should use first, and how the two work together rather than competing.
8 min read
A twelve-month guide to reducing OTA dependence
A quarter-by-quarter plan for shifting Sri Lankan hotel bookings from OTA to direct without losing occupancy.
6 min read
Hotel website conversion checklist
Sixteen checks that reliably lift hotel website booking rates, in the order worth doing them.
7 min read
How to attract more international guests to your hotel
Which source markets matter for Sri Lanka and how to reach travellers in each of them before they book.
6 min read
Google Business Profile for hotels: a complete setup
How Sri Lankan hotels should set up and maintain a Google Business Profile to appear in local and map results.
5 min read
How to get more hotel reviews (without breaking the rules)
A repeatable review generation process for Sri Lankan hotels across Google, TripAdvisor and Booking.com.
5 min read
Instagram marketing for private villas
How Sri Lankan villas should use Instagram to generate whole-property enquiries, not just followers.
6 min read
A hotel email marketing guide for Sri Lankan properties
What to send, when to send it, and how to build a guest list that fills your quiet months.
6 min read
Booking.com vs direct bookings: the real maths
What an OTA booking actually costs a Sri Lankan hotel compared with a direct one, and when each is worth it.
Find out what your property is leaving on the table
A free Hotel Growth Audit covering your search visibility, booking path, reviews and OTA dependence. No obligation, and you keep the findings either way.