Technical
- Site indexed and verified in Google Search Console
- Mobile loading under 2.5 seconds on a 4G connection
- One page per room type, offer and location
- Images compressed and served in modern formats
- An XML sitemap submitted and current
On-page
- A unique title under 60 characters on every page
- One h1 per page containing the primary phrase naturally
- Descriptive alt text on every image
- Hotel and room schema markup in place
Local
- Google Business Profile fully completed and posting weekly
- Name, address and phone identical everywhere they appear
- Photographs added monthly
- Every review answered
Content
- An area guide covering what is within an hour
- An itinerary page placing your town in a wider route
- A seasonality page answering 'best time to visit'
- An FAQ written in plain question-and-answer form