Start with the channel mix
Map every booking from the last twelve months to a channel and work out net revenue after commission. Most resorts discover one or two channels are quietly unprofitable.
Plan the year, not the month
- Peak months: protect rate, push direct, stop discounting
- Shoulder months: paid acquisition works hardest here
- Low months: domestic, groups, weddings and long stays
Sell more than rooms
Day passes, Sunday brunch, spa packages and event hire fill capacity you already have. Locals and expatriates in Colombo are an underused audience for this.
Give events their own funnel
Wedding and corporate enquiries behave nothing like leisure bookings. They need their own page, their own rate sheet and a reply within hours.