Resorts
Resort marketing in Sri Lanka
A resort is several businesses under one roof — rooms, restaurants, spa, events — and marketing that only sells rooms leaves most of the revenue untouched. Larger inventory also means the cost of an empty night is higher and the pressure to discount through OTAs is constant.
What a resort programme covers
- Room category strategy so suites are not only sold at a discount
- Ancillary revenue: dining, spa and day-pass campaigns to guests and locals
- Group, wedding and MICE lead generation running alongside leisure
- Channel mix reporting that shows real net revenue per channel
Scale changes the maths
With 60 or more keys, a two-point shift in direct share is worth more than most marketing budgets. That is where we point the work first.
Related
Revenue
Direct booking marketing
Shift bookings from OTA to direct: rate strategy, brand defence, booking path fixes and guest email for Sri Lankan hotels.
Events
Event and wedding marketing
Fill your function calendar: destination weddings, corporate retreats and events marketing for Sri Lankan properties.
Offline
TV, radio and print media buying
Offline media buying for Sri Lankan hotels: TV, radio, print and outdoor for domestic and regional campaigns.
Back to hotel marketing in Sri Lanka.
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