Problem
Low season hotel marketing
Discounting into low season trains guests to wait for the discount. The alternative is to find demand that is not seasonal — domestic travellers, long-stay remote workers, weddings, groups — and to sell the season honestly rather than pretending it does not rain.
Where low-season demand actually is
- Domestic weekend and long-weekend travellers from Colombo
- Remote workers wanting monthly rates and reliable internet
- Weddings and small events, which are less weather-sensitive inland
- Regional travellers from India and the Maldives on short breaks
- Repeat guests from your own email list, offered value not discount
Add value instead of cutting rate
Include transfers, dinner or a third night rather than dropping the nightly rate. Your published rate stays intact for the season that follows.
Related
Retention
Email marketing for hotels
Guest email that fills low season: past-guest offers, pre-arrival upsells and automated post-stay sequences.
Offline
TV, radio and print media buying
Offline media buying for Sri Lankan hotels: TV, radio, print and outdoor for domestic and regional campaigns.
Mirissa
Hotel marketing in Mirissa
Beach-market marketing for Mirissa hotels and villas: whale season demand, surf guests and a brutal low season.
Back to hotel marketing in Sri Lanka.
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