First five seconds
- Does the page load before you would give up
- Is it obvious where the property is
- Can you see a rate without entering dates
- Is there one clear next action
Room pages
- At least six photographs per room type
- Size, bed configuration and view stated
- Rate and what it includes
- A booking button visible without scrolling
Booking flow
- Four steps or fewer
- Same visual identity as the site
- A recognised currency
- A visible cancellation policy
Trust
- Reviews shown on the page
- A real phone number and WhatsApp
- Location map with transfer times
- Photographs that match what a guest will actually find