Problem
Improving hotel website conversion
Most independent hotel sites convert well under 2%. Traffic is rarely the issue; the drop happens between the room page and the booking engine, and it is usually caused by three or four fixable things.
Common conversion killers
- A homepage that takes more than four seconds to load on mobile data
- No visible rates until the guest picks dates
- A booking engine that opens in a new tab and looks like another company
- Room pages with three small photographs and no descriptions
- No currency the guest recognises
How we approach it
Measure the funnel first, fix the largest drop-off, measure again. Small structural fixes routinely outperform a full redesign, and they cost far less.
Related
Web
Hotel website development
Fast, mobile-first hotel websites for Sri Lankan properties, built around the booking engine and the direct rate.
Revenue
Direct booking marketing
Shift bookings from OTA to direct: rate strategy, brand defence, booking path fixes and guest email for Sri Lankan hotels.
Brand
Hotel branding and photography
Property photography and brand identity for Sri Lankan hotels — images that carry rate, not just fill a gallery.
Back to hotel marketing in Sri Lanka.
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