5 April 2026 · 6 min read

Google Business Profile for hotels: a complete setup

For most small properties this is the highest-return hour of marketing work available, and it is free. Most profiles we audit are half filled in.

Setup essentials

  • Correct primary category — Hotel, Resort, Guest House as applicable
  • Exact name, address and phone matching your website
  • Full amenity list completed, not skipped
  • Check-in and check-out times
  • A link straight to your booking page

Photographs

Add several every month. Profiles with recent photographs are shown more often, and guests filter heavily on images in the map view.

Ongoing maintenance

  • Post an update weekly, even a short one
  • Answer every review within a few days
  • Fill in the questions section yourself before someone else does
  • Keep holiday hours current

Find out what your property is leaving on the table

A free Hotel Growth Audit covering your search visibility, booking path, reviews and OTA dependence. No obligation, and you keep the findings either way.