Guesthouses and small properties
LKR 30,000–60,000 a month covers local search, a Google Business Profile that is actively maintained, basic social and review generation. Below that, do it yourself — we would rather tell you how than take the retainer.
Boutique hotels and villas
LKR 60,000–120,000 a month, plus media spend, is the range where SEO, paid advertising and content can all run at once and support each other.
Resorts and larger properties
LKR 120,000–250,000 a month plus media. At this level you also need video production, event lead generation and proper channel reporting.
What media spend to add on top
Budget USD 300–1,000 a month of actual advertising spend depending on how much of the year you need to fill. Agency fee and media should always be listed separately.
How to judge value
Compare total marketing cost against the commission saved plus incremental room nights. If those two do not exceed the fee within six months, something is wrong with the plan.