Mail your past guests before anything else
It costs nothing, it reaches people who already like you, and it can be sent this afternoon.
Sell to the domestic market
Colombo residents book weekends with a few days' notice. A Sinhala-language social post with a clear weekend rate often outperforms an international campaign.
Add value rather than dropping rate
- Third night free instead of 30% off
- Dinner included
- Airport or town transfer included
- Free upgrade on arrival
Turn on retargeting
The people who looked at your rooms in the last month are the cheapest audience you will find for a short-notice offer.