Know your source markets
India, the United Kingdom, Germany, Russia, Australia and China behave very differently in booking window, channel preference and length of stay. Check your own PMS data before assuming.
Be present during planning
- Itinerary and route content, three to six months before arrival
- Visa, weather and transport questions answered on your site
- Presence on the platforms each market actually uses
Remove practical friction
- Prices shown in the guest's currency
- Clear transfer information and journey times
- Payment methods that work from that market
- Key pages available in the relevant language