Start with Google when
- People search your property or town by name already
- You need bookings within weeks, not months
- OTAs are bidding on your brand name
Start with Meta when
- You are new and nobody is searching for you yet
- You need to fill a low season nobody is planning for
- The property is visually strong and photographs well
How they combine
Meta introduces the property, Google catches the search that follows, retargeting closes the guest who hesitated. Measured separately, each channel will look worse than it is.