Package
The direct bookings package
Built for properties paying six figures a year in commission on guests who already knew their name. The aim is a 15–20 point shift in direct share over twelve months with occupancy held flat or better.
What the programme covers
- 01
Defend your name
A brand search campaign so your own site, not an OTA advertisement, is the first result for your property name.
- 02
Give a reason to book direct
One concrete inclusion that costs you less than commission — a transfer, an upgrade, dinner on arrival.
- 03
Shorten the path
Booking engine flow reduced to three or four steps, styled to match the site, tested on mobile data.
- 04
Recover the leavers
Abandoned booking retargeting across a short window, plus an email recovery sequence.
- 05
Make the second stay direct
Post-stay and win-back email so returning guests never touch a platform again.
Suits: Boutique hotels, villas and resorts above roughly 70% OTA share.
Delivered inside the Growth or Scale retainer, depending on property size.
Find out what your property is leaving on the table
A free Hotel Growth Audit covering your search visibility, booking path, reviews and OTA dependence. No obligation, and you keep the findings either way.