5-bedroom private villa, south coast
Villa: whole-property enquiries from Google Ads
Bookings came almost entirely from a villa agent charging 20%, with no direct enquiry flow of its own.
Illustrative example. These figures model a realistic Sri Lankan property. They are not a HotelBoost client result and should not be quoted as one.
What we would do
- 01
Search campaigns on group and whole-villa phrases
- 02
A dedicated enquiry page with seasonal whole-villa pricing
- 03
WhatsApp as the primary response channel with a one-hour target
- 04
Retargeting across a 14-day window
Before and after
| Measure | Before | After 12 months |
|---|---|---|
| Direct enquiries / month | 3 | 19 |
| Cost per qualified enquiry | n/a | USD 21 |
| Direct share of nights | 15% | 44% |
| Average length of stay | 4 nights | 6 nights |
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