72-key resort, west coast
Resort: growing non-brand organic search
Organic traffic was almost entirely brand searches. The site had one page per season and nothing covering rooms, weddings or the area.
Illustrative example. These figures model a realistic Sri Lankan property. They are not a HotelBoost client result and should not be quoted as one.
What we would do
- 01
Technical fixes: indexation, mobile speed, image formats
- 02
A page per room category, offer and event type
- 03
Area and itinerary content covering the surrounding region
- 04
Hotel and event schema markup across the site
Before and after
| Measure | Before | After 12 months |
|---|---|---|
| Non-brand organic sessions / month | 1,900 | 6,400 |
| Ranking keywords in top 10 | 14 | 97 |
| Booking engine entries from organic | 310 | 980 |
| Mobile LCP | 5.8s | 2.1s |
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