14-key boutique hotel, southern coast
Boutique hotel: shifting bookings from OTA to direct
Around 80% of room nights arrived through OTAs, and the property's own name was being advertised by three platforms above its website.
Illustrative example. These figures model a realistic Sri Lankan property. They are not a HotelBoost client result and should not be quoted as one.
What we would do
- 01
Brand defence search campaign on the property name
- 02
Direct-only inclusion: free airport transfer over three nights
- 03
Booking engine path reduced from six steps to three
- 04
Post-stay email sequence with a returning-guest rate
Before and after
| Measure | Before | After 12 months |
|---|---|---|
| Direct share of room nights | 20% | 38% |
| Commission paid per month | LKR 420,000 | LKR 265,000 |
| Website booking conversion | 1.1% | 2.4% |
| Occupancy | 61% | 64% |
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